I have wondered – and here it is –
- It does not have your (partner) logo not even your partner name – so customer can’t identify this with you immediately before following the embedded link in the e-mail
- When you prepare your customer for this e-mail, make sure to mention it’s a generic e-mail without any reference to you as partner.
- If your customer tries to locate this e-mail in their inbox – the best is to search for “The Microsoft Partner Network Team” or “Customer Reference Request”
- The landing page for confirmation the reference https://partners.microsoft.com/PartnerProgram/ApproveReference.aspx is using your LEGAL NAME, not necessarily your Doing Business As… So if those two are different – you have another topic to clarify with your customer…
Hope it helps!